Marketing: Campaigns and leads wired to the same customers sales uses.
Segments from real customer and order data, campaigns with UTM discipline, lead capture routed to owners.
Segments, campaigns, leads and touchpoints attached to the shared customer master.
Consent tracking, send approvals and source attribution kept consistent.
Needs Sales for the customer master and revenue attribution.
Domains and sender identity verified; first segment built from live order history.
Attribution follows the same UTM contract the website itself uses.
Your records stay exportable in open formats before and after cancellation. Offboarding follows a documented export and deletion path.
Yes. Masters first, open transactions second, using sample templates from your Blueprint's data-readiness block.
Role-based permissions with approval thresholds; every sensitive action lands on the audit trail.
The Blueprint states scope, dependencies and exclusions explicitly before you activate anything.